Blanchard Machinery Case Study – Infor Orbis MRM
Using Infor Orbis MRM, Blanchard Machinery:
- Gained a real seat at the table. With real-time and historical data to power reporting and analysis, the marketing team now can come to the table with a precise overview—and any details as requested—on how marketing campaigns for each division are performing.
- Improved efficiency and productivity. The marketing team has saved both time and energy, through improved communication, the ability to assign and track work at the task level, and an organized system that allows them to quickly reference past campaigns as needed.
- Implemented a smarter, more strategic approach. With greater visibility into campaign performance, the team can work more effectively with division heads to plan future campaigns based on hard data.